Media & Ad Buy Services
We work with our clients to develop campaigns that effectively reach multi-generational, multi-language, and multi-cultural populations with proven results. From leveraging traditional media vehicles to cutting edge digital strategies, our team has unmatched expertise and relationships in reaching diverse and multi-generational populations.
CORE CAPACITIES
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Regional Analysis & Media Mapping
We work with you to understand the target regions, analyze media data to ensure every dollar is well spent on your target areas.
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Audience Targeting & Development
We help identify your audience, the demographics and understand the most suitable messengers or outlets to reach them.
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Media Negotiation & Added Value
We develop strategic media buy programs & packages that advance the objectives of our clients.
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Multicultural and Multilingual
We understand the cultural niches of each community and engage them with respect, authority and impact.
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Partnership & Collaboration Model
We combine the strengths & experiences of policy advocacy, civic and voter engagement, to traditional media outreach strategies to ensure we amplify our reach.
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Analysis & Reporting
We analyze return on investment (ROI) via qualitative and quantitative measurements to accurately measure impact.
We specialize in reaching key populations including younger demographics, growing Latino and AAPI populations, as well as the African-American community.
OUR MULTICHANNEL APPROACH
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Digital
Online targeting, banner ads and digital engagement
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OOH
Billboards, 2-sheets, wall posters and any outdoor advertising
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Experiential
Live events, activations and community partnerships
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Print
Newspaper, magazines, journals and all print distribution
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Social
Social media ads, SMS, targeting, web-based audience engagement
We work with:
Political campaigns & voter outreach
Social impact outreach
Local & state government outreach
Brand promotion & community engagement
SELECT CLIENT PARTNERS
CAMPAIGN SNAPSHOTS
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LISTOS RIVERSIDE
Designed to engage Riverside County community members in a short-term, high-intensity digital engagement effort to reach over 50,000 residents and provide access to emergency preparedness information.
Scope: targeting, audience development, social ads, web development, digital coaching and technical assistance.
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JUSTICE40
This national environmental justice campaign in response to President Biden’s Executive Order presented historic commitments to advance environmental justice and address longstanding, critical environmental needs for America's frontline communities.
Scope: digital strategy, content development, messaging, and asset + website design.
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STOP THE RECALL
During the gubernatorial recall efforts in 2021, the Los Angeles County Federation of Labor, AFL-CIO pushed forward a number of efforts to defeat this republican recall.
Scope: Tzunu Strategies conducted a media buy across six different outlets and five languages targeting AAPI and Latino audiences.
