Case Study
La Opinion is the most trusted spanish language newspaper in the country with almost 100 years of providing vital information access to the community. Tzunu Strategies is proud to support La Opinion & Impremedia on business strategy, community engagement and partnerships. Tzunu is proud to have helped facilitate endorsement processes for critical elections across the state and assist in identifying new revenue sources.
Related capabilities
ADVERTISING & MARKETING
CREATIVE & DESIGN
COMMUNITY OUTREACH
ADVERTISING & MARKETING
The Challenge
Facing the changes in journalism, the divestment in media and ensuring equitable access to information across the state and country.
While the media landscape has shifted news and information access is vital to ensure Latino and Spanish speaking communities are properly informed and remain active in civic processes.
Our Approach
We conduct in-depth consultations with La Opinions executive team and work with them to navigate complex community and political dynamics. We’ve worked hard to make sure that La Opinion remains known as a strong force and trusted entity in our communities.
Highlights
Business & client acquisition
Targeted advertising & ad-revenue solutions
Tailored campaigns for diverse clients
Public affairs and community relations
Results
La Opinion continues to be known as a political force and a trusted leader in spanish speaking media and latino communities.
Note: Like many news outlets, La Opinion’s business team is separate and independent from the editorial and news team
